Case Study: Flightdeck Solutions
Flightdeck Solutions (FDS) is a global leader in the aerospace and aviation industry. For over 20 years, FDS has been driven to develop the practice of professional grade flight simulation through technology that delivers a realistic, immersive experience.
Project Scope:
Corporate Announcements / Product Launch
The Challenge:
To manage communications around the divestiture of a long-standing division (JetMax) to an offshore buyer in order to provide FDS greater focus on areas of high-end commercial growth, the launch of a new product line and the release of their revamped website.
Our Approach:
Built a robust communications strategy focused on generating positive goodwill and engagement and leading to increased awareness for the company’s investments.
Developed key messaging for a comprehensive Company Update to bring focus and attention to the larger story of corporate growth, investment and a commitment to pushing the boundaries of flight simulation through innovation and a new product introduction.
Crafted a social media campaign to announce the update, highlight key corporate initiatives, generate engagement and drive traffic to the new website.
Undertook crisis management preparation including counter narratives and media monitoring.
The Result:
The communications plan supported the organization’s strategic priority to indicate a shift in its positioning and readiness to embrace global business from industry leaders.
Social media channels reflected exponential levels of engagement and positive sentiment.
The Company Update was widely read and effectively communicated the organization’s announcements.
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